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We make your ads work better.
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We’ve distilled hundreds of creative signals from millions of ads and trained AI to recognize them at scale. We use that to drive performance while also revealing deep patterns of effectiveness.
With over 150+ signals curated by actual creatives…
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Great news:
” content_phone=”
Great news:
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Great news:
[/et_pb_text][et_pb_text content_tablet=”
Our approach delivers
” content_phone=”
Our approach delivers
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Our approach delivers
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How often we beat
clients’ ads in
head-to-head tests
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Average margin of improvement against those “best” ads
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How often we beat
clients’ best ads in
head-to-head tests
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Average margin of improvement against
those “best” ads
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Here’s just some of what we’ve learned…
” content_phone=”
Here’s just some of what we’ve learned…
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Here’s just some of what we’ve learned…
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Build for objective, then fine tune for platform: TikTok and YouTube Shorts are more same than different, in fact our research shows there’s more than 80% overlap in creative guidance between the two.
” img_width=”60%” desc_text_tablet=”
Build for objective, then fine tune for platform: TikTok and YouTube Shorts are more same than different.
” desc_text_phone=”
Build for objective, then fine tune for platform: TikTok and YouTube Shorts are more same than different.
” desc_text_last_edited=”on|desktop” img_width_tablet=”70%” img_width_phone=”90%” img_width_last_edited=”on|desktop” _builder_version=”4.27.3″ _module_preset=”default” title_font=”Lexend|300|||||||” title_text_color=”#FFFFFF” desc_font=”Lexend|300|||||||” desc_text_color=”#FFFFFF” desc_font_size=”1.6vw” desc_letter_spacing=”0.01vw” desc_line_height=”2.7vw” custom_carousel_button=”on” carousel_button_text_size=”1.6vw” carousel_button_text_color=”#5266B5″ carousel_button_bg_color=”#FFFFFF” carousel_button_border_width=”0.4vw” carousel_button_border_color=”RGBA(255,255,255,0)” carousel_button_border_radius=”7vw” carousel_button_letter_spacing=”0.04vw” carousel_button_font=”Lexend|||on|||||” carousel_button_use_icon=”on” carousel_button_icon=”$||divi||400″ carousel_button_icon_placement=”right” carousel_button_on_hover=”on” carousel_button_custom_margin=”2vw||||false|false” carousel_button_custom_margin_tablet=”2vw||||false|false” carousel_button_custom_margin_phone=”2vw||||false|false” carousel_button_custom_margin_last_edited=”on|desktop” carousel_button_custom_padding=”||||true|true” carousel_button_custom_padding_tablet=”||||true|true” carousel_button_custom_padding_phone=”||||true|true” carousel_button_custom_padding_last_edited=”on|desktop” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”|2vw||2vw|false|true” custom_padding_tablet=”|2vw||2vw|false|true” custom_padding_phone=”|2vw||2vw|false|true” custom_padding_last_edited=”on|tablet” desc_font_size_tablet=”2.3vw” desc_font_size_phone=”4.6vw” desc_font_size_last_edited=”on|tablet” desc_letter_spacing_tablet=”0.01vw” desc_letter_spacing_phone=”0.01vw” desc_letter_spacing_last_edited=”on|tablet” desc_line_height_tablet=”3.4vw” desc_line_height_phone=”6.7vw” desc_line_height_last_edited=”on|desktop” carousel_button_text_size_tablet=”2.2vw” carousel_button_text_size_phone=”3.3vw” carousel_button_text_size_last_edited=”on|phone” carousel_button_border_width_tablet=”0.4vw” carousel_button_border_width_phone=”1.6vw” carousel_button_border_width_last_edited=”on|desktop” carousel_button_border_radius_tablet=”10vw” carousel_button_border_radius_phone=”7vw” carousel_button_border_radius_last_edited=”on|phone” carousel_button_icon_tablet=”$||divi||400″ carousel_button_icon_phone=”$||divi||400″ carousel_button_icon_last_edited=”on|desktop” box_shadow_style_carousel_button=”preset3″ box_shadow_vertical_carousel_button=”0.5vw” box_shadow_vertical_carousel_button_tablet=”0.5vw” box_shadow_vertical_carousel_button_phone=”0.5vw” box_shadow_vertical_carousel_button_last_edited=”on|desktop” global_colors_info=”{}”][/dmpro_carousel_child][dmpro_carousel_child title=”better-ads-2″ desc_text=”
Gen Z doesn’t mind if an ad feels like an ad – 85% of top ads use branding throughout and 94% branded in the first 5 seconds.
” img_width=”60%” desc_text_tablet=”
Creator ads can effectively mention a brand with more frequency than a branded ad because of their casual language and sincere way of working the story around the product.
” desc_text_phone=”
Creator ads can effectively mention a brand with more frequency than a branded ad because of their casual language and sincere way of working the story around the product.
” desc_text_last_edited=”on|phone” img_width_tablet=”70%” img_width_phone=”90%” img_width_last_edited=”on|desktop” _builder_version=”4.27.3″ _module_preset=”default” title_text_color=”#FFFFFF” desc_font=”Lexend|600|||||||” desc_text_color=”#FFFFFF” desc_font_size=”1.6vw” desc_letter_spacing=”0.01vw” desc_line_height=”2.7vw” custom_carousel_button=”on” carousel_button_text_size=”1.6vw” carousel_button_text_color=”#5266B5″ carousel_button_bg_color=”#FFFFFF” carousel_button_border_width=”0.4vw” carousel_button_border_color=”RGBA(255,255,255,0)” carousel_button_border_radius=”7vw” carousel_button_letter_spacing=”0.04vw” carousel_button_font=”Lexend|||on|||||” carousel_button_use_icon=”on” carousel_button_icon=”$||divi||400″ carousel_button_icon_placement=”right” carousel_button_on_hover=”on” carousel_button_custom_margin=”2vw||||false|false” carousel_button_custom_margin_tablet=”2vw||||false|false” carousel_button_custom_margin_phone=”2vw||||false|false” carousel_button_custom_margin_last_edited=”on|desktop” carousel_button_custom_padding=”||||true|true” carousel_button_custom_padding_tablet=”||||true|true” carousel_button_custom_padding_phone=”||||true|true” carousel_button_custom_padding_last_edited=”on|desktop” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”||||false|true” desc_font_size_tablet=”2.3vw” desc_font_size_phone=”4.6vw” desc_font_size_last_edited=”on|tablet” desc_letter_spacing_tablet=”0.01vw” desc_letter_spacing_phone=”0.01vw” desc_letter_spacing_last_edited=”on|tablet” desc_line_height_tablet=”3.4vw” desc_line_height_phone=”6.7vw” desc_line_height_last_edited=”on|phone” carousel_button_text_size_tablet=”2.2vw” carousel_button_text_size_phone=”3.3vw” carousel_button_text_size_last_edited=”on|phone” carousel_button_border_width_tablet=”0.4vw” carousel_button_border_width_phone=”1.6vw” carousel_button_border_width_last_edited=”on|desktop” carousel_button_border_radius_tablet=”10vw” carousel_button_border_radius_phone=”7vw” carousel_button_border_radius_last_edited=”on|phone” carousel_button_icon_tablet=”$||divi||400″ carousel_button_icon_phone=”$||divi||400″ carousel_button_icon_last_edited=”on|desktop” box_shadow_style_carousel_button=”preset3″ box_shadow_vertical_carousel_button=”0.5vw” box_shadow_vertical_carousel_button_tablet=”0.5vw” box_shadow_vertical_carousel_button_phone=”0.5vw” box_shadow_vertical_carousel_button_last_edited=”on|desktop” global_colors_info=”{}”][/dmpro_carousel_child][dmpro_carousel_child title=”better-ads-3″ desc_text=”
A movie trailer’s worst enemy? Too much cognitive load. You want to say it all but there’s only so much we can digest or feel. Focus on a character, place or scene to help anchor the content.
” img_width=”60%” desc_text_tablet=”
A movie trailer’s worst enemy? Too much cognitive load. You want to say it all but there’s only so much we can digest or feel. Focus on a character, place or scene to help anchor the content.
” desc_text_phone=”
A movie trailer’s worst enemy? Too much cognitive load. You want to say it all but there’s only so much we can digest or feel. Focus on a character, place or scene to help anchor the content.
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