See inside your ads

Creative is the dominant driver of ROI—make sure every idea works as hard as it can.

Leveraging learnings across millions of ads and billions of hours of watchtime, Sundogs has built the most powerful and sophisticated creative diagnostics in the world.

Ad Scoring

Win before you play

Our solution allows you to test your video assets – for TV and social – by platform and objective before airing a single second. We'll score your ad against industry benchmarks and give you actionable insights with precise editing recommendations to make it better.

Creative Scientists

Let’s amp your ideas

Tap our team for on-demand consulting across assets and campaigns or build up your team’s capabilities with workshops focused on stronger creative — from brief to launch and beyond.

Here’s just some of what we’ve learned…

Build for objective, then fine tune for platform:

TikTok and YouTube Shorts are more same than different, in fact our research shows there’s more than 80% overlap in creative guidance between the two.

Casual is key:

Creators can more genuinely mention a brand with more frequency (vs a branded ad) because of their casual language and sincere way of working story around product.

A movie trailer's worst enemy?

Too much cognitive load. You want to say it all but there’s only so much we can digest or feel. Focus on a character, place or scene to help anchor the content.

Build for objective, then fine tune for platform: TikTok and YouTube Shorts are more same than different, in fact our research shows there’s more than 80% overlap in creative guidance between the two.

Casual is key: Creators can more genuinely mention a brand with more frequency (vs a branded ad) because of their casual language and sincere way of working story around product.

A movie trailer's worst enemy? Too much cognitive load. You want to say it all but there’s only so much we can digest or feel. Focus on a character, place or scene to help anchor the content.

Right this way for insights into how we do what we do.