A bunch of us dyed-in-the-wool

agency creatives were working at Google, helping YouTube figure out what makes ads shine.

We were really good at it, too.

And the more we learned, the more questions we had. So we ran millions of experiments, wrote papers, collaborated with hundreds of brands, you name it.

That led to a ton of data.

And our creative smarts got smarter as a result. Turns out the right mix of data and creative expertise can illuminate the hidden patterns that make ads work.

Now, at Sundogs

Now, at Sundogs, we've built

we’ve built a unique combo of AI and human creative curiosity—a machine version of our expertise. This enables us to better understand every aspect of an ad, and find the secrets of what works. It’s a version of Creative Effectiveness based on data but inspired by, and in service of, the work itself.

a unique combo of AI and human creative curiosity—a machine version of our expertise. This enables us to better understand every aspect of an ad, and find the secrets of what works. It’s a version of Creative Effectiveness based on data but inspired by, and in service of, the work itself.