You can learn a lot from studying millions of ads for 10+ years
Looking across verticals, brands and geographies.
For every audience, outcome and objective.
For every audience, outcome and objective.
That’s what we did at Google when we founded Unskippable Labs—in fact, we wrote the book on YouTube’s own creative guidance, then spun out to go deeper into signals, wider into formats, and further into what’s next.
Ben Jones
Founder & CEO
Led by Ben Jones, who pioneered creative guidance as the founder of Unskippable Labs at Google.
We've gathered Cannes winning creatives, data scientists, engineers, ex-Googlers, and startup veterans to solve creative effectiveness for ads.
Jonathan Savitch
Founder & COO
Run by Jonathan Savitch, who brought rich content to flight shopping at Routehappy, acquired by ATPCO.
Our team
Audrey Tran Van Nhieu
Business Development
Superpower: Being a homework superhero
Tomi Portela
Business Development
Superpower: Strumming things with strings
Kim Snow
Creative
Superpower: Making every bar a karaoke bar
Mike Halminen
Creative
Superpower: Being fast in water, on feet, or on wheels
Paul Hanna
Creative
Superpower: Prematurely bringing up Hegel
Nick Lynn
Design
Superpower: Gliding over the surface of the ocean
Cristina Gonzalez
Operations
Superpower: Cooking VERY delicious things
Viriginie Duverlie
Product
Superpower: Being at home anywhere in the world
Miriam Perez
Product
Superpower: Convincing birds I can sing like them
Simone Renga
Product
Superpower: Doing crosswords in other languages
Sarah Yems
AI Fellow
Superpower: Seeing anthropology in the everyday
Jason Kaye
Software
Superpower: Makes bicycles from playing cards
Board of advisors
Backed by
© Sundogs Creative, Inc. 2026